Amit is an operator turned investor. Exited founder, started in technology with Capita PLC followed by 8 years across the startup ecosystem in London as a founder of a software business. Significant software-led transformation experience in the enterprise in various verticals (Northrop Grumman and Flight Centre Group). Deep network of Family Offices and the VC ecosystem in the UK and Europe.
We’re a team of expert startup funding consultants.
Whether your startup is at the seed stage, or driving towards your Series B – our private investor club, and wide network of Angels, Family Offices, and VCs are ready to invest growth capital in your tech venture. As your funding consultant, we know what investors are looking for. We will connect you with the right investors to get on board and invest in your winning startup.
Our Team
Get to know the 7startup team that’ll be working with you on your journey.

Testimonials
Check out what previous clients of our startup advisory
services have to say about our team!

Our engagement with 7startup initially was to draw on their investment readiness and broad funding network. Amit and his team have worked tirelessly on our Series A round of $7 million, from strategic workshops to VC reach out. We’re looking to build on this partnership and will be working with 7startup as a strategic advisor.





7startup has been an exceptional partner – strategically advising & developing our investment collateral for pre-series A investment and managing our fundraising.





As a Deep tech founder raising our Pre-Series A in tough investment conditions, I’ve found 7startup to be the ideal advisor and partner to help get our round closed. From VCs, and CVCs to global Family Offices we’re seeing significant interest and are well on our way to closing the €2 million round.





Our engagement with 7startup has been a long-standing one, we work closely on diligence and sourcing amazing deals. Their professional approach and deep insights enable us to make the best decisions when investing early from Pre-Seed to Series A.
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Our Recent Insights
7startup Videos
Today’s video focuses on The Science of Building Products Users Love. Throughout this video, we’ll look at how important acquiring your first customer is, using user-friendly software, 3 ways to achieve market dominance, and more.
In this video we’ll cover the entire enterprise software development process step-by-step. From preparing a blueprint to offering support and maintenance, learn everything you need to know right here.
The focus of today’s video is Startup Finances Best Practices. In this video, we’ll explore six common financial pitfalls that startups should be aware of and take steps to avoid.
The topic of today’s video is VC Driven Startup Business Models and Metrics. Here, we’ll go eight of the most common business models and the right key metrics to track for each of these.
Is Your Startup VC Fundable? In this video we’ll cover things like how VCs make money, what VCs look for in early-stage companies, and alternative funding sources if your startup doesn’t fit the VC mould.
Today we have Advice for Hard-Tech Founders. In this video we’ll cover things like what a hard-tech company is and why you might want to start one, the two most common problems in hard-tech, fundraising for hard-tech, and more.
Today’s video focuses on How to Talk to Users. Here we’ll cover things like common mistakes, important questions to ask in a user interview, and the most important stages as well.
Today, we look at How to Be A Great Founder. In this video we’ll cover things like the importance of your team & location, navigating paradoxes, having a clear investment thesis, and long-term vision.
The topic for this video is Fundraising Fundamentals. Here we’ll cover things like your startup story, valuations, convertible notes, meeting investors, and much more.
In this video we go over many crucial topics that one must know if they are running a startup. Watch now and learn how to become an evangelical founder, what makes a good product, or why difficult startups are more likely to succeed.
7startup Reports
Taking Steps Towards Saving the Planet is a 7startup original report covering CleanTech funding and all that can encompass. We go over what is meant by the term “CleanTech” and why it’s important, followed by an overview of Climate Tech, and where the differences between the two may lie. We then go over the current CleanTech landscape as well as what to expect in the future for CleanTech.
Maximising Efficiency is a 7startup original report covering MarTech funding and all that this can encompass. We go over how to build your MarTech stack as well as an overview of the current landscape in MarTech funding, challenges that this industry faces, and what the future of MarTech may look like.
Looking to the Future is a 7startup original report covering deep tech funding and all that this broad term can encompass. We go over what is meant by the term “deep tech,” the main fields with which deep tech is affiliated, and what current deep tech trends could mean for the future.