Andy Grove developed a management and goal-setting system, called OKR “Objectives and Key Results” and helped Intel become among the most valuable companies by 1997. The core belief behind OKR systems is that accomplishment and output is valued over mere ideas. When properly aligned, OKR examples for growth (like the ones below) can help startups and scaleups change business culture, for example, to reward for doing a good job instead of rewarding just because the job is done.
The Objectives and Key Results (OKR) framework helps startups reach product market fit faster, and for scaleups to achieve long-term sustainable growth. A product market fit can be defined as the extent to which a product satisfies a high market demand. This is the first step to building a successful venture, as it allows a company to interact with early adopters in order to gather feedback and as a result, understand its target audience.
In order to achieve this objective, business leaders are required to focus on what matters, to be agile and assertive, eliminating waste and thereby maximising the limited resources available. Due to the changes that COVID-19 pandemic brought to businesses, startups and scaleups that are growing at a faster rate are finding it difficult to stay on track and meet their team goals.
With an entrepreneurial mindset, for acceleration of growth, and engagement at scale your metrics and execution must be systemised. You need to adopt a growth system that is predictable, efficient and fast. This can be done by adopting the OKR framework.
To launch and build out a successful business is like baking a cake. OKR consultants are like head chefs working with you to identify the right ingredients in the right proportion.
We understand that no two startups have the same scaling up journey. At 7startup we work with you to design a tailored engagement uniquely suited to your needs.
According to the 2018 People Management Survey, 58% of workers say they have a problem with managers who don't “communicate clear expectations” (peoplemanagingpeople.com).
Our OKR Coaching and Consulting Services introduce a growth mindset and expansion strategy to focus on the:
Making mistakes is an important part of the process as your business transitions from product market fit to a scaleup. To scale, you need to do the right thing at the right time. This depends on the targets that your business needs to hit.
And of course, your team needs to be focused on measurable, growth-based initiatives aligned to the strategic direction of the business. Employee engagement in cross-functional teams aligned to business objectives with frequent feedback and financial performance help to realise ambitious objectives.
I’d recommend healthy scepticism before diving into the latest fad management system for startup founders and startup growth. If it seems too good to be true – it probably is! However, Objective and Key Results (OKRs) have been around since 1983, becoming popular; more recently, OKRs have been implemented by leading tech ventures – LinkedIn, Uber, Twitter, and more.
For startup and scaleup leaders to be successful in this post-pandemic world they need the ability to measure and improve on all areas of the business. Well-defined OKRs create clarity across the entire business on strategic priorities and direction. Enabling alignment and for teams to meet near-term goals while driving towards the larger company vision.
All high-performance OKR systems have these commonalities:
A well run OKR implementation ensures ruthless prioritisation of the most important objectives. Illustrating a true picture of the capacity available across divisions required to come together to deliver company objectives. This is how Objectives and Key Results (OKR) methodologies work to increase the odds of success and meet the stated objectives.
Designing and implementing OKRs in your scaleup isn’t just simply copying the way Google uses them. OKR Consulting done the right way can transform your business strategy into measurable yet ambitious goals with objectives and key results. High-growth scaleups typically benefit a great deal from external consulting to set an internal goal-setting structure, embedding a culture of growing, scaling, and experimenting. Remember Google spent over 20 years on this path, consulting can accelerate these results for you.
80% of companies fail the first time they try to implement OKRs (weekdone.com).
OKR frameworks empower founders and their teams to measure what matters and setting ambitious or stretch goals. Stretch goals are powerful but tend to be a misunderstood concept. Google even highlights this in their "Ten things we know to be true" corporate manifesto:
We set ourselves goals we know we can’t reach yet, because we know that by stretching to meet them, we can get further than we expected.
Stretch goals were beautifully used by Google X’s team that recently developed the self-driving cars and to overcome email data storage limitations with Gmail in the early 2000s. OKR stretch goals aren’t just for moon shots, they can be used to power ordinary work to extraordinary heights. If you’re looking to get 1,000% improvement, your team must ask harder questions by rethinking the problems. Whilst you aim for the stars but reach the sky, that’s okay - it’s a work in progress. This mindset and the Objectives and Key Results (OKR) strategy implemented correctly provides a competitive advantage.
While autonomy fuels your startup, the perfect balance of alignment and autonomy will define your impact as a scaleup.
OKRs are great at providing focus while preserving stretch and agility. And here is how we implement it at 7startup.
OKRs are adaptable by nature. Like most management methodologies you can use visual aids to show progress toward objective and key results. OKRs are meant to be guardrails, not handcuffs. To track and audit OKRs you have four options at any point in the cycle:
I suggest you ask these questions periodically:
For best results, OKRs are scrutinised several times per quarter by contributors and their managers.
At 7startup our OKR consulting drives scaleups to succeed and become unafraid of failure. We use our OKR expertise to catapult your product and company to new heights. We want your teams to become “uncomfortably excited” and to hold a “healthy disregard for the impossible”.
When implemented correctly, stretch goals promote peak performance encouraging calculated risks rather than suppressing them. Stretch OKRs are an intense exercise in problem solving inspiring a new level of commitment, effort, and performance by uncovering hidden strengths. Uncovering these strengths reveals new opportunities.
Speak to one of our OKR experts and take the right steps to go from a startup to a scaleup.
Amit has 18 years of experience in the industry and an MBA. He supports entrepreneurs with every aspect of their business including concept and product development, investor presentations, and fundraising.
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