How to successfully scaleup your startup

How to successfully scaleup your startup

Scaling a startup up off the ground takes more than just a brilliant idea.

From inception to development, every startup founder faces lots of hurdles and challenges. It's easy to get caught up in the plethora of information involved in the weeds of starting a company. Every scaleup is a unique tale in which chance plays a significant part.

Even yet, several common factors appear to substantially improve the scale of success: experienced leadership, scalability-orientated design, and patience in market timing. They have seen phenomenal development and expansion while changing sectors through innovative business strategies. They appear out of nowhere and with a fresh new perspective, toppling long-standing incumbents while amassing an enormous fortune for its creators.

Scaleups by Sector. Image from ONS IDBR 2010-2018.

Scaleups have more patience and require longer to prepare. The period between forming a legal company and receiving the first income for startups and scaleup took more than twice as long to enter the market. They have the tenacity to complete all essential preparations, have an appropriate investment strategy, and wait for the appropriate conditions to enter the market.

The UK has seen more scaleups breaking through the £10m+ turnover mark, with a 37% jump year-on-year, according to a new report from Beauhurst and Scaleup Institute (via Sifted).

The importance of fast-growing startups, often known as scaleups, cannot be overstated. The majority of companies are built to swiftly develop a product and generate a profit margin. Because certain expenses are fixed, they function on the idea that as long as customers like the product, revenues will rise and the firm will eventually have major growth. All one needs is to concentrate and the following checklist of steps to follow:

Product Market Fit

Research should form a backbone by going online and looking at your competition. You should also study the level of customer demand for the business service or product you're considering offering.

Your team cannot afford to concentrate on other critical business goals such as the company's exponential growth or upselling current customers before developing a product that you confirm enough people are willing to pay for. In reality, if you haven't decided that your product has enough of a demand to support itself and make a profit, such measures might be counterproductive.

Hire only as required

It's usually a “Walking and chewing gum at the same time” situation at Small Companies. Multiple roles are taken by an employee and it keeps switching from tasks and work outside its job description. This might lead to cutting corners.

Sending new job offers just because a fresh project sprout up is a setback in the stage of growth. Only hire when there is a definite need otherwise focus on improving the current team. When possible, freelancers must be chosen. Using this strategy, a lot of money is saved for hiring employees in utter need.  

One has to keep looking for the signs for company’s growth, some of which are:

  • The workload on the founder is excessive
  • There is a need for a specialist in a field
  • Short goals are coming up frequently
  • Employee turnover rate is at its peak
  • Deadlines are extended regularly
  • Customer complaints spike unexpectedly
  • Overtime cost of employees has risen

Create a business plan

For the strategic tool for any small business, a business plan is very important. It's as though you're getting the best of both worlds. Having it helps you:

  • Focus on the specific steps.
  • Achieving long-term and short-term objectives.
  • It can contain every minute detail of a company’s plan.
  • Focus on annual growth.
  • If presented properly, it speaks for itself.
  • It helps to define priorities and develop goals.

Although, not everyone agrees with an idea of a business plan. Reluctance to write a proper business plan is very common as many entrepreneurs think they are irrelevant. Sometimes, great business ideas can be proven good for nothing when they are not executed and implemented properly.

Determine which marketing channels provide the best return on investment. As a result, ensure that you have a clear view of who your customers/core users are, that you understand which marketing channels provide the best return on investment and that you have the resources to grow.

It's very necessary to make a full-proof business plan if entrepreneurs are looking for investors. Being the blueprint detailing of one’s master plan, a business plan can take the startup to new heights.  

 Create a social media profile

Users interact with social media on a regular basis. As a result, it's thought to be a good way to hit the nail on the head. Some of the social media platforms which can take your startup off the ground are:

  • Instagram
  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter

Concentrate on a couple of them. Apply the efforts where the target audience is plentiful. On these sites, there is still a community of prospective buyers who visit daily. Investing in new products & technology is helpful too. Content can be generated daily to communicate with them. To get the material to its browsing radius, various methods should be sorted out.

For that, higher engagement tactics need to be engaged with the content like good visuals which include images and videos. Quality content marketing is very necessary and helps in the explosive growth of the company.

Keep in touch with the audience by replying to their complements, suggestions, and queries. If followers find the content relevant, they will recommend it to others which will eventually help in major growth.

Make strong financial decisions

Finance management is critical for company owners and administrators. Management decisions of any organization should be taken by weighing the possible implications. Any part of a business should be evaluated and tracked by a business owner because it affects the financial success of the company.

  • An annual budget should be developed to manage the finances effectively throughout the year.
  • The selection of potential investors is very necessary. Investors help a business to scaleup and acquire more funds than it can get on its own.
  • A well-thought strategy of repaying debts should be drawn before taking loans.
  • A good habit that needs to be followed is seeking help from an accounting professional. An expert has an eye for every minute detail which can be ignored by owners sometimes.

Be a professional

To take a startup to greater heights, it's necessary to present a picture that is respected by both investors and consumers. The material about the organization and industry should be delivered in a technical, but user-friendly manner, so that visitors to the website understand more and can quickly navigate all features.

The main purpose of any business is to serve customers properly. So, the service provided to them must be top-notch and a positive impression should be made each time a customer visits your website.  

One should be working on itself along with improving the services. Creating a professional image requires a thorough knowledge of the field and hard work.

Adapting the skills mentioned below helps you become more professional:

  • Work on the language of interaction.
  • Become more presentable.
  • Be ready all the time.
  • All the necessary details of the company should be memorized.

Consult your network

Regardless of the size of the business, family and friends will assist. It does not have to be monetary; they will assist by providing truthful reviews on the product or service. Not only can a friend provide you with input, but they can also assist you financially. When borrowing money from relatives, it's important to remember the following:

  • Never borrow money from those who cannot risk losing their money.
  • Repay your friends on time.
  • Never borrow money from those who don’t trust you.


Scaling up a startup off the ground is a critical step. Saving money from the beginning by recruiting the right employees and making sound financial choices would be beneficial shortly. Looking into the eyes of the founding team may also be used to assess scaling potential and business performance.

Being well-organised is a good practice. Making a marketing strategy isn't a waste of time; it's a good idea that any successful entrepreneur does.

Not just saving, investing it in the right places such as good advertising and hiring professionals for money modelling is necessary.

Launching the startup is the stage that plays a major role in deciding the future of your business. If it's done with the right strategy and mindset, it can take the startup to new heights. Well begun is half done!

Amit Khanna - 7 startup Advisory
Amit Khanna, Founder, 7startup

Amit has 18 years of experience in the industry and an MBA. He supports entrepreneurs with every aspect of their business including concept and product development, investor presentations, and fundraising.

Tags: Startup funding, venture capital, airbnb, scaleups, pitch deck review, OKR Planning, startup funding, startup consulting, business advisory

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