OKR Consulting to
Grow Like Google

At 7startup we’ve built a custom OKR consulting program and strategy workshops to accelerate your scaleup and find the right balance of alignment and autonomy.

We implement OKRs (Objectives and Key Results) to help you move from startup to scaleup (and perhaps even unicorn!) faster than you would do without them.

OKRs Explained

Google achieved spectacular scaleup growth by adopting Objective and Key Results (OKRs). Scaling your business with OKRS facilitates growth and innovation in startups – they are crucial in allowing a smooth transition to scale your business.

Different companies experience different challenges as they scale and the demands on a scaleup business leader naturally evolve: growing pains are real. When teams jump from 15 to 50 employees team swell can occur and new roles require fresh and clearer directives.

Key Results are Measurable

An easy way to grade is using a number: Google uses a 0–1.0 scale to grade each key result at the end of a quarter.

Find the “Sweet Spot”

The “sweet spot” is between 0.6 and 0.7. If someone achieves 1.0 regularly, clearly their OKRs need to be bolder. Low marks shouldn’t be punished but seen as data to refine OKRs for the next quarter.

OKRS Should Be Public

Everyone in your business should have visibility of what everyone else is working on and how they have performed in the past.

Objectives and key results consist of four parts: a high-level objective outline, a detailed description explaining its importance, a summary of how it aligns with the wider goals of both the team and the company, and the three to five key results that will help them achieve it.

Our Team

Get to know the 7startup team that’ll be working with you on your journey.

Amit Khanna
Amit Khanna
7startup Founder

Amit is an operator turned investor. Exited founder, started in technology with Capita PLC followed by 8 years across the startup ecosystem in London as a founder of a software business. Significant software-led transformation experience in the enterprise in various verticals (Northrop Grumman and Flight Centre Group). Deep network of Family Offices and the VC ecosystem in the UK and Europe.

Hans Nilsson
Hans Nilsson
Strategic Advisor

Hans is a business scaling expert with over 30 years of experience in management. An ex-CEO of a FTSE 250 company and PE-back ventures, Hans is also a Seed Coach with the Stanford Graduate programme and helps startups build effective environments to scale up and flourish.

Ivan Branitskiy
Ivan Branitskiy
Venture Partner

Ivan is Principal at the VC branch of Global Venture Alliance (GVA) where they have deployed over $200m and his work has exposed him to 10 unicorns and 2 IPOs just in the last 3 years. A specialist in crypto/blockchain, Web3, gaming and biotech.

Toms Selga
Toms Selga
Web3 Investment Consultant

Toms is a Web3 native with a broad investment portfolio and has participated in 100s of IDOs & more than 150 pre-sale projects with deep due-diligence expertise in Tokenomics. Additionally, he has an MBA from a top-tier business school.

How Can 7startup’s OKR Consulting Help You?

We ensure there’s a mutual understanding of the purpose and priorities of your business and that you have a suitable means to track your startup’s progress. Our OKR Planning service helps you improve alignment, productivity, engagement, and performance. Fast.

Achieve consistent best-practice OKR usage and high levels of engagement at scale.

Strategy & Change Communication

Our purpose-built OKR Dashboard SaaS tool, alongside our startup consulting service, helps increase revenues by 5% to 20% by aligning to mission-driven objectives.

Common Understanding

Insights for leaders and managers to monitor the team’s understanding of the strategy and provide help or encouragement wherever needed.

Goal and Objective Setting

Our OKR system creates clarity of goals and objectives. It accelerates results by ensuring focus, continuous learning, and accountability amongst your team.

Individual Insights

Get expert analysis and recommendations for your startup, from individual performance to understanding employees’ perspectives and challenges.

Open Communication

Our OKR training empowers cross-functional and dispersed teams to manage complex work by communicating across silos. This will enable autonomy and increase productivity.

Drive Execution

Accelerate results with goal alignment by bringing clarity and accountability to work. Adopting a ‘business operating system’ with our OKR methodology also creates investor value.

Successful scaleups possess a combination of agility, challenger mindset, and drive. Partner with us to build an optimal system for growth to move from your first round to series A and beyond, faster.

Want to know more? Speak to one of our OKR experts today.


Check out what previous clients of our startup advisory
services have to say about our team!

Our Recent Insights

Finally, keep up to date by reading our recent industry-relevant insights and articles. After that, don’t forget to check us out on Medium and Youtube, too!

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Why Does Your Startup Need OKRs?