Amit is an operator turned investor. Exited founder, started in technology with Capita PLC followed by 8 years across the startup ecosystem in London as a founder of a software business. Significant software-led transformation experience in the enterprise in various verticals (Northrop Grumman and Flight Centre Group). Deep network of Family Offices and the VC ecosystem in the UK and Europe.
We fund
Our private investment club provides rapid smart capital. 7startup is the startup’s choice for equity funding. As an expert startup funding consultant we help founders by managing their Seed, Series A & B funding rounds from our vast investor network of Angels, Family Offices, and VCs.
Looking for startup funding?

Our Mission
We back founders poised to change the world! With our startup fundraising services, we aim to back only the most innovative technology startups from the UK and Europe, mainly B2B SaaS and Deep Tech startups helping them become category-defining companies.
As a startup funding consultant, we take a comprehensive approach to due diligence for high-quality early-stage investment acceleration.
Our primary goal is to educate entrepreneurs and inform investors of the best deals and then facilitate the deal for both parties.
Accelerate
We employ our investment and startup operational experience to unearth value and mitigate investment risk within 4 weeks.
We help you get through the VC door and avoid falling at the final due diligence hurdle. We’ll work intensively to get you investment-ready and funded with startup fundraising services tailored just for you.
Fundraise
We focus on Seed to Series B raises from £1m to £25m, and as a startup funding consultant, we use our formidable investor network to get your startup funded.
We select the best startups and curate deals for our private members’ club, global family offices, and VC funds. In addition, we can also co-invest or invest up to £200k directly via an SPV from our sister business Shoreditch VC.
Why 7startup?
Guidance that’s tailored to you
We know that no two founders are the same, and neither are their startups. Therefore we curate our startup advisory guidance to each founder, getting to know them on a personal level before tailoring our fundraising strategy and workshops. Above all, we will always embed investor psychology for a winning valuation, financial narrative, pitch deck, and investment-grade financials.
Leave it to the experts
Throughout the years we’ve accumulated a vast amount of experience in the startup, entrepreneur, and investment ecosystems, which means we have a wealth of knowledge to tap into when necessary. We also have access to our community of founders, investors, and advisors on hand to help out with industry-specific startup advisory help, too.
We know the trials of startup success
We know you will face many trials in your entrepreneurial and fundraising journey. We know these trials because we’ve experienced them personally, as founders and investors we anticipate them in advance and strategise accordingly. Our private investment network invests rapidly and our broad network of global VCs, Family Offices, and Angels are ready to back winning startups.
Our Sectors
Are we a match?
Your startup should have:
You should have:
Our work ethic is strong
but our criteria is strict.
So if you tick a lot of our boxes, contact us today.


Our Team
Get to know the 7startup team that’ll be working with you on your journey.


Testimonials
Check out what previous clients of our startup advisory
services have to say about our team!




Our engagement with 7startup initially was to draw on their investment readiness and broad funding network. Amit and his team have worked tirelessly on our Series A round of $7 million, from strategic workshops to VC reach out. We’re looking to build on this partnership and will be working with 7startup as a strategic advisor.




7startup has been an exceptional partner – strategically advising & developing our investment collateral for pre-series A investment and managing our fundraising.




7startup is a strategic partner for Simsan Ventures, working closely on all our startup due diligence to invest in only the most suitable and impressive startups. I’m excited to see what the future holds for this partnership.
Our Network
Here are a few examples of the VCs in our network. However, please note that this list is not comprehensive and our network is ever-growing.












We’re London based with a global reach. Supporting founders building tech-enabled businesses with innovative business models in B2B SaaS or Deep Tech.
Our Partners
Similarly, 7startup are also proud partners to a variety of impressive teams.










Frequently Asked Questions
Here are our FAQs. However, if you would like to know anything not included in this list, please feel free to contact us.
Expert guidance and investor networking.
We aim to provide practical, actionable advice that leads to investment creating a meaningful impact and accelerating your business growth. We work with you to make your startup investment ready. This means refining your pitch deck to create a strong and robust presentation, accelerating your business through our proprietary accelerator methodology and supporting entrepreneurs with every aspect of their business. Finally, we manage the fundraising process, working to find you the best fit investors from our exclusive investor club.
Seed stage to Series B, and beyond.
We work with founders to help them raise funding from Seed to Series B. We do this by designing a comprehensive investment strategy, introducing relevant investors, and executing successful funding campaigns.
Our goal is to give you the skills and expertise to set you up for successful fundraising, while building up your investor network that can be tapped into at future stages. Financial consulting for startups is recommended at all funding stages, but the earlier you engage, the more value you can derive from the process.
Personalised, expert help
We understand the unique challenges that founders face because we’ve lived them personally. We will therefore help you drive growth and scale up with our investment strategy workshops and fundraising consulting services that are catered towards your business needs. Let us help you accelerate your business to a scaleup, and perhaps unicorn, faster than you would without us.
We are always looking for opportunities to invest in our clients.
Because we believe in our clients, we may be able to offer you startup investment through one of our SPVs over at Shoreditch.vc. For more information on whether you fit the criteria, visit the Shoreditch.vc website.
Our Recent Insights
Finally, keep up to date by reading our recent industry-relevant insights and articles. After that, don’t forget to check us out on Medium, too!