We fund
tech startups
to scale.

Our private investment club provides rapid smart capital. As an expert startup funding consultant we help founders by managing their pre-seed to series A funding rounds from our vast investor network of Angels, Family Offices, and VCs.

Looking for startup funding?

Amit Khanna and Namik Abasov

Our Mission

With our startup advisory services, we aim to back only the most innovative technology startups from the UK and Europe, helping them become category-defining companies. We work as a startup funding consultant to forge long-term relationships with daring entrepreneurs who are just as passionate as we are.


We employ our investment and startup operational experience to unearth value and mitigate investment risk within 4 weeks.

Agile and adaptable, we’ll work intensively to get you investment-ready with startup advisory services tailored just for you.


We focus on pre-seed, seed, and Series A raises from £500k to £5m, and as a startup funding consultant we use our formidable investor network to get your startup funded.

In addition, we can also co-invest or invest up to £200k directly via an SPV from our sister business Shoreditch VC.

Why 7startup?

Guidance that’s tailored to you

We know that no two founders are the same, and neither are their startups. Therefore we curate our startup advisory guidance to each founder, getting to know them on a personal level before tailoring our fundraising strategy and workshops. Above all, we will always embed investor psychology for a winning valuation, financial narrative, pitch deck, and investment-grade financials.

Our Sectors

Cryptocurrency & Blockchain
Business Automation Software
Fintech & Insurtech
AI/ML & Big Data
Digital Health

Are we a match?

Your startup must:
Have at least 2 full-time founders
Have an MVP or a launched product
Demonstrate market traction
Be based in the UK or Europe
You must:
Have passion, determination, and resilience
Have unique insight into solving a problem
Be operating and experienced in at least one of our target sectors
Our work ethic is strong
but our criteria is strict.

So if you tick all our boxes, contact us today.

Our Team

Get to know the 7startup team that’ll be working with you on your journey.

Amit Khanna
Amit Khanna
7startup Founder

Amit is an operator turned investor. Exited founder, started in technology with Capita PLC followed by 8 years across the startup ecosystem in London as a founder of a software business. Significant software-led transformation experience in the enterprise in various verticals (Northrop Grumman and Flight Centre Group). Deep network of Family Offices and the VC ecosystem in the UK and Europe.

Namik Abasov
Namik Abasov
Venture Partner

Serial investor and tech enthusiast, Namik backs disruptive business models and design-driven innovation. A portfolio of exciting startups with dozens of investments in London and Silicon Valley. Along with investing, Namik has worked in Silicon Valley startups and joined a London-based startup in 2018 where he led projects supporting growth to a team of over 100.

Hans Nilson
Hans Nilsson
Startup Advisor

Hans is a business scaling expert with over 30 years of experience in management. An ex-CEO of a FTSE 250 company and PE-back ventures, Hans is also a Seed Coach with the Stanford Graduate programme and helps startups build effective environments to scale up and flourish.


Check out what previous clients of our startup advisory
services have to say about our team!

Our Network

Here are a few examples of the VCs in our network. However, please note that this list is not comprehensive and our network is ever-growing.

Want to join our network too? Then contact us today.

Our Partners

Similarly, 7startup are also proud partners to a variety of impressive teams.

Are you a startup fundraising consultant’s ideal partner? Then apply now to become a 7startup partner.

Frequently Asked Questions

Here are our FAQs. However, if you would like to know anything not included in this list, please feel free to contact us.

Our Recent Insights

Finally, keep up to date by reading our recent industry-relevant insights and articles. After that, don’t forget to check us out on Medium, too!

5 skills needed to be an entrepreneur
What are the skills needed to be an entrepreneur ‍In the last 2 years many people have taken up small projects during lockdown that they believe can potentially be converted…
5 ways to beat your startup competitors
‍why you should care about your startup competitors Many companies struggle to stay afloat due to a lack of capital or inadequate organisational skills. Others, especially those who are fresh…